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Richie Hawtin and Deadmau5 Launched Their NFT Marketplace ‘PIXELYNX’

Looking to link the worlds of music and gaming, the platform will be a hub of creativity and innovation.

PIXELYNX will work to digitise the brand of its clients by helping them create collectable products that can be used in gaming and other virtual worlds.

NFT’s have become big business for those with fans willing to buy and collect exclusive digital items. PIXELYNX will tap into this emerging business sector, and provide a market place for those who are looking to buy and sell NFT files.

The new platform also makes it easier to license and integrate digital collectibles into the network of partnered games for both console and mobile. This would suggest a networking facility that links music makers with game designers who are perhaps looking for music to accompany an NTF or another creative project.

Deadmau5 and Richie Hawtin are the two artists heading up the public face of the new start-up company, but the team also includes Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment/Mau5trap), and Inder Phull.

PIXELYNX co-founder Inder Phull was a winner of the annual IMS Visionaries contest in 2016, and he states that: “We are on the edge of an exciting transition in entertainment where the lines between gaming, music, fashion, art and technology are being blurred. The physical/digital crossover is here to stay and if you look beyond the hype it’s easy to identify the types of companies that will define the next generation of culture. Fortnite, Roblox and emerging virtual environments will represent the future of social life. Our mission is to help our partners enter this space and bring value to their fans in a meaningful way. Ignoring this new medium is like being late to e-commerce or social media. The metaverse is coming, embrace it and re-imagine what it means to connect with your fans and consumers.”

Richie Hawtin adds to this with his own statement saying: “As we step over the threshold into extended reality, the future is truly upon us. PIXELYNX is here to support a positive and creative acceleration into this new space, collaborating with artists to empower their creativity in this new medium and with brands to develop unique digital assets that have meaning and value.

To find out more about the project, you can visit their website HERE

Richie Hawtin, Deadmau5

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