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Roy Rosenfeld Answers the Question: What’s Next for the Industry in the Wake of COVID?

We’ve talked at length at Change Underground about the unprecedented challenges the industry has faced at the hands of COVID-19. Today, we welcome Israeli progressive maestro, Roy Rosenfeld, into the form to shed his own light on what’s going on—particularly in the realm of live streaming, and its use as a revenue source of the future.

Roy has proven a force to be reckoned with in all things melodic. Raised in a hotbed for cutting edge talent in this realm, the artist found himself the subject of global adoration after numerous releases on Oliver Koletzki’s Stil Vor Talent and on leading progressive label Lost&Found. His work eventually caught the attention of Lee Burridge, who has since brought him fully into the All Day I Dream family. Alongside these powerhouses, Rosenfeld has played all over the world, spinning everywhere from Tomorrowland in Belgium, to various outdoor parties across the United States.

It was in fact All Day I Dream with whom he handed his most recent extended player to: a three-piece effort titled ‘Lift Of Love,’ which includes a collaboration with fellow label regular, Sébastien Léger.

Just ahead of the aforementioned release, Rosenfeld sat down with us to share his insights.

What are your thoughts on live streaming as a new way to monetize a DJ career? Do you think it’s here to say as a supplementary income stream after shows come back? Why or why not?

Live streams are not a bad alternative for this weird moment we’re experiencing right now, where many countries are fully/partly locked-down due to the pandemic.

I did a few of live streams already and might do more, since it’s the only way I can showcase my new material to people around the world. I won’t lie, it is a nice way to get the attention to your works, instantly. It’s inspiring. After my first live stream I was able to produce some more tracks. What I also find really nice is the engagement with followers around the world since we definitely miss each other and it’s something I can feel even through the media. Although it’s nice, I’m convinced it won’t replace the real thing in the long run.

Live streaming from real shows would be useful and helpful to monetize a DJ career in case you choose the right ones (and once in a while)!


What do you think?


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