Dutch artist Don Diablo has sold the first-ever hour-long concert NFT, and it went for 600 Ethereum, which is the equivalent of roughly $1.2 million.

It’s a 60-minute show, titled Destination Hexagonia, and it was created exclusively to be auctioned, and sold to the highest bidder.

Filmed over a full 12-month period, it’s a collaboration with videographer Paul Snijder, and it was made using green screen FX and 3D rendered characters.

It’s all stylised to be in keeping with the aesthetic of Don Diablo’s sci-fi image. The NFT was sold as an exclusive one-of-one copy, but it’s not yet clear if the video will be made available to all now the auction has finished. Presumably, this is now the decision of the auction winner.

The concert file will be delivered to the auction winner via a unique USB stick that contains the video.

Discussing the auction, Don Diablo gave a statement saying: “At this point, we almost feel like this particular piece has become priceless because we worked on it for almost a year and put an incredible amount of love and effort into it. What’s next? I’ve got some incredibly exciting collaborations lined up and I can not wait to share it with the world very soon, this is just the beginning.”

Money from the auction will be invested back into Don Diablo’s HEXAGON Foundation, which Don says he has created in order to help other artists in the NFT space.

Below you can watch a trailer for the NFT concert, which shows the high-end technical effects that went into its production…

H/T: DJ Mag